Realtor Branding
Realtor branding and marketing materials not only advertise their client’s properties, but the realtors themselves.
Branding for Toronto real estate will often seek to promote a clean, professional look to inspire trust in both buyers and sellers in the market. However, these brands diverge greatly in style and approach through each realtor’s individual tastes, personality, goals, and target markets. Regardless of the specific realtor branding, all marketing materials for a property will have certain objectives in mind. Designs tend to strive toward making the property visually appealing, highlighting key selling features, and clearly providing information buyers are looking for.
While working for Sage Real Estate, a brokerage with 150+ realtors under contract, responsibilities included working closely with realtors to develop brands individually tailored for them. This includes conception and planning, logo and style development, execution of an all-encompassing branding package, and maintaining established brand guidelines for future pieces.
See another example of agent branding here.
