‘We All Play For Canada’ Rio Olympic Campaign
‘We All Play for Canada’ was Canadian Tire’s marketing campaign and partnership with the Rio 2016 Summer Olympics. The primary campaign was created by Cleansheet Communications with our internal Creative Services team generating supplementary materials. As a member of Creative Services, I worked on a number of projects, generating new art and designs that closely followed the guidelines established by the primary ad campaign.
Some of the projects I was responsible for are seen here; vertical banners (art also used for in-store wall vinyl), a trailer wrap, and athlete autograph cards.
