Experience

Canadian Tire Corporation

As a member of Canadian Tire’s Creative Services, my job was to provide assets for the company’s internal departments, such as Events, Sports Partnerships, and the Jumpstart charity program. As these departments were diverse in nature, so too were their design needs. The variety of job requests required flexibility in skill sets and closely collaborating with other department team members to produce the materials they needed.

Sage Real Estate

For Sage Real Estate I worked in their in-house design studio to produce branding and marketing materials for the 150+ real estate agents of the brokerage. Deliverables ranged from print marketing, websites, and social media elements. Along with their marketing, I would also work closely with agents to develop their brands. Identifying their needs in the conception phase, developing a full branding package, and ensuring all marketing follows their individually-tailored brand guidelines.

I also developed and maintained a WordPress network to create websites for each property listing. After creating a set of templates, I built a Multisite network that allowed efficient site generation for thousands of properties (see my portfolio entry for examples ).

The City of Vaughan

I worked for Recreation Services assisting in the execution of marketing across various platforms to enhance visibility and engagement in city programs, services, and events. Key projects I was responsible for include the city’s Volunteer Recognition Awards campaign and ceremony as well as the design of Vaughan’s Recreation Gift Card rollout and supporting marketing.